If you'll do anything in 2023, do this ONE THING
You're already late. But today is a good day to start it
In November 2019, I stood naked in the shower, shivering and panting as my tears mixed with water.
I had been depressed for so long. It had become a daily routine to wake up
Anxious
Powerless
Unmotivated
and still broke as fuck.
Then something happened that forever changed my life.
As I stood in the shower crying, a steady small voice said something I’ll never forget:
“Use what you have now, to get out of this sunken place”
I remember straightening myself, tilting my head back as I began to think.
What did I have?
Wifi
A laptop
A Smartphone
A place to work
Plus a brain full of untapped ideas and knowledge.
It was immediately obvious to me. I needed to start an online business.
I said to myself, “Aha! I may be depressed now, but it is not the depression that made me depressed. I feel like shit because I am broke. What I need is money, not only therapy.”
They say we get our best ideas in the shower. Eureka moments. Aha thoughts. It’s true!
All the plans and exactly how to execute them came flooding through my consciousness.
As a writer, it has always been a dream to sell eBooks online and get paid for my knowledge. But online, you need a niche audience listening to you before you can ever hope to monetize.
My audience at the time was a 320,000 follower base on Instagram. But it was a poor audience for my business goals.
These people followed me for my music as a Rap artist, not for my knowledge as an online marketer. It would have been hard and frustrating to try to teach the wrong people the right thing.
A terrible waste of time.
I decided to go the hard way..start a brand new brand from scratch and grow my audience so I can monetize my knowledge.
I grabbed a notepad and began to brainstorm all the things I knew:
How to create content
How to design in Canva
How to grow fast on Instagram
How to make videos on your phone
How to stay motivated as a Creator
It was obvious to me that I was going to be a Content creation coach.
Now all I had to do to was grow a tight, niched audience of Creators so I could monetize myself
Here are the exact steps I followed.
Decide what you’ll be known for
Choose 1 platform to post content
Post consistently for 90 Days straight
Start growing your email list from Day 1
Position yourself as a problem solver
Now to the best part: making money from your content.
Here's what's interesting about putting yourself out there as a problem solver:
You wouldn’t need to chase the money.
The money will come to you.
It’s the law of reciprocity in effect.
The Law of Reciprocity
When people receive from you, they are more than likely willing to give something back in return.
Online, your followers giving back to you looks like this:
engaging with your content
Showing up for you every day
Sharing your content to support you
Offering to do something for you too
Paying for your products and services
All this adds up to helping you build a successful online business.
The more I shared my knowledge for free, the more messages I got from people willing to pay me.
If you share what you know because you want to help, people will come to you.
They will come ready with money in their hand asking you: How can you help me with this?
My first client was a coaching call for $45
Someone DM'd me and asked me how much I charged for coaching. I didn't.
I never advertised paid coaching. I didn’t even have a coaching offer or knew what the hell online coaching was.
All I wanted to do was grow an audience and sell eBooks.
I responded to the DM and said: "I charge $45/ hr"
Her reply was fast. It read, "How do I pay?"
At the time, I thought someone paying me $45 per hour was the jackpot. Today, I charge over ten times that and it’s only been three years apart.
Four months into my content creation journey, I launched my first eBook guide.
This one Book would go on to earn me over $2000 in less than 2 months.
I was more than thrilled! It was working. This dream of turning my knowledge into some sort of income was beginning to seem possible.
I had finally created a side income for myself that I could bank on.
But I couldn’t have done any of this without the most important ingredient:
An online audience.
The money you need is in the hands of other people.
Business is about serving people.
Having an audience in today’s world is the key to your more secure future. If you’ll do anything this year, please, focus on growing your audience online.
When it comes to quality audience growth, here are the best 5 platforms to focus on
Twitter
Linkedin
Instagram
YouTube
A Newsletter
Twitter, LinkedIn, and Instagram will help you attract “instant attention”. You need this traffic.
YouTube and your newsletter will help you stamp your authority with evergreen content. You need content that doesn’t die.
Your most valuable audience is your email list.
Here's a Free guide on how to grow a profitable email list from scratch the right way
Go crazy with sharing your knowledge for free today.
Take your time back from scrolling and being just another consumer of content.
It is time to be a Creator.
Bury your head and do it for 6 months without complaining.
Stop focusing on the numbers or worrying about your engagement.
Worry about putting out the best, free valuable resources, and watch the people help you grow.
Ready to earn money teaching what you know?
Here’s a Free in-depth guide detailing step by step how I went from 0 - $30,000 by monetizing myself. Read now
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It's always been a blessing learning from you, I love the way your mind works and process things, you give me hope. Thank you so much! ❤
Thanks for the heads up and knowledge ❤️